Opinions on Jaguar’s new electric concept car are divided.

Opinions on Jaguar’s new

Opinions on Jaguar’s new electric concept car are divided.

Similar to a recent contentious teaser film. Luxury automaker Jaguar has divided opinions with the introduction of its new electric concept car.

Opinions on Jaguar’s new Type 00 automobile is “exciting” and “simply magnificent,” according to some social media users. While another urged Jaguar’s designers to “get back to the drawing board.”

In preparation for its relaunch as an electric-only brand, the automaker. Which is undergoing the largest transformation in its history. Unveiled a new logo and a so-called “social media tease” last month.

Although the lack of an actual car in the promotional video was criticized by many. Some commended the company for its daring new strategy.

In anticipation of its 2026 relaunch as an electric-only brand. Jaguar Land Rover (JLR) ceased selling new Jaguar vehicles in the UK last month.

Sales of its vehicles have been falling in recent years. And some have claimed that the rebranding is a risk with little risk because its conventional. Heritage image does not appear to be working.

The Type 00 vehicle, which was shown at an art fair in Miami, is a concept car and will not be produced for public sale.

Nonetheless, it provides insight into the trajectory of the brand’s upcoming models, which are anticipated to retail for more than £100,000 when they launch.

Gerry McGovern, chief creative officer at Jaguar, stated that he was happy with the attention Jaguar’s new course was receiving.

He asserted that “it has already sparked emotions and it will continue to.” “Jaguar does not want everyone to love him.”

Karl Brauer, a car industry analyst, was skeptical. He told the BBC that the business seemed to be “sacrificing Jaguar’s past to the promises of a better future.” “I do not believe it will work.”

The corporation, which has almost a century of existence, asked people to “trust and wait judgment” regarding their rebranding last month.

“Too huge.”

“Too huge, too surreal” is how Beatrix Keim, head of the Center of Automotive Research, described Jaguar’s concept car to the BBC.

Given that there are already large cars on the market and that “electric cars cannot exclusively be for the rich,” she declared, “this is not the way to go.”

“Jaguar is a luxury brand, of course,” she continued. However, since Jaguar is also losing out on volume, I do not believe that this is the course that the company needs right now. Furthermore, this is not a volume automobile.

But according to Andy Palmer, a former Aston Martin CEO and former chief operating officer of Nissan, Jaguar “had been struggling as a brand for a long time now” and needs to reform.

He acknowledged that the new design was big. But referred to it as a daring shift of direction.

One of the ways to make electric cars more inexpensive is through. He stated. The Jaguar is an anomaly.

But he also said: “Good luck. I sincerely hope it is successful.